Gen Z ‘the most receptive to ads at sporting events’
The summer of sport might be coming to a close but those brands which have targeted Gen Z consumers are…
sport
Arsenal and Adidas shoot to top of advertising league
One week in to the new Premier League season and Brighton & Hove Albion have soared like seagulls to the…
Škoda drafts in Olympian to get women on their bikes
Škoda UK is aiming to tap into the Olympics feelgood factor with the launch of a new social-first campaign to…
Aldi’s Kevin fails to shine as Paris winners are revealed
Great Britain and Northern Ireland might be holding their own at the Paris 2024 Olympics but in terms of advertising…
AA/WARC report reaction: ‘Green shoots or false dawn?’
New figures from the Advertising Association/WARC Expenditure Report, reveal total UK adspend increased by a record 9.3% to £9.2bn during the…
Ocean lines up top brands for Olympic fan experiences
Ocean Outdoor has confirmed details of nine fan experiences planned in partnership with Team GB for the Paris 2024 Olympic…
It’s coming home: Q1 spend hits high; Q2 to score again
UK adspend increased 9.3% to £9.2bn during the first three months of 2024 – setting a new high for a…
Chelsea FC lays down gauntlet as ‘London’s true club’
The Uefa European Championship 2024 final might have seen Spain’s Marc Cucurella triumph over England’s Cole Palmer and Conor Gallagher…
Migration Museum reveals England team’s rich heritage
The Migration Museum is tapping into the England men’s team’s successful run at the UEFA European Football Championships with an…
Havas Play nets expansion drive for sportswear start-up
Sportswear challenger brand Montirex has appointed Havas Play UK to oversee and develop its strategic creator and brand partnerships as…