OMD nets global Beiersdorf digital, data and tech brief
Beiersdorf, the €8.8bn turnover company behind global brands Nivea, Elastoplast, Coppertone and Eucerin, has appointed OMD as its single media…
Omnicom
OMG signs deal to tap data of 20m Tesco Clubcard users
The retail media industry is continuing to attract the big guns with Omnicom Media Group the latest to bolster its insight offering by…
Agency giants unite to open $100m ‘Big C’ ad brief
Working with Cancer, a cross-industry coalition comprising the big four marketing services groups of IPG, Omnicom, Publicis and WPP, along…
Omnicom expands Google consultancy to UK market
Omnicom Media Group is aiming to capture a larger slice of the £170.8bn global ad budget spent across Google platforms…
Rapp to help frazzled parents with holiday SOS trial
Omnicom agency giant Rapp UK is aiming to give parents and guardians who work at the agency a helping hand…
Adam & Eve signs deal with data science agency Track
Adam & Eve DDB Group is beefing up its customer experience and data science capabilities by striking a partnership with…
New deal gives digital outdoor activity data-driven boost
Brand owners will be given the chance to deploy programmatic digital out-of-home ads to the same degree of accuracy as…
Rapp boosts top strategy team as Parkes moves on up
Omnicom agency giant Rapp UK has bolstered its strategy team with the two key appointments as Caroline Parkes moves up…
Omnicom Group hires first global data privacy chief
Omnicom Group is aiming to bolster its data protection practices with the appointment of its first global chief data privacy…
Omnicom signs deal with ‘shoppertainment’ start-up
Omnicom, whose agencies include Rapp, TBWA, DDB and OMD, has struck a deal which will enable its clients to embrace…