New scheme aims to woo first time clients to direct mail
A new scheme is aiming to attract more clients to the direct mail market by taking the hassle and huge…
MarketReach
Client budget boost sparks new direct mail discounts
Royal Mail has extended its discounts scheme, designed to boost take-up of direct mail, on the back of positive feedback…
Clients offered huge deals to run direct mail trials
Royal Mail is ratcheting up its campaign to convince more brand owners of the joys of direct mail with the…
Industry comes out fighting to lift direct mail revival
The direct mail industry is planning to ramp up its activity to ensure the revival of the market continues this…
Mailing house industry body hails relaunch success
The group set up to build closer ties between mailing houses and Royal Mail and promote direct mail to the…
Postcard to success: why a card’s not just for Xmas
When Henry Daglish left Arena Media to launch the media agency startup – Bountiful Cow – out of established parent…
Lord Saatchi leads new line-up for MarketReach blitz
Royal Mail MarketReach’s agency Lida has pulled more than a few strings for the latest Mailmen campaign, enlisting M&C Saatchi…
DMA launches ‘first ever’ festival for copywriters
The DMA is launching what it claims is the first ever copywriter’s festival, as the next stage in its campaign…
Soaring direct mail open rates put online to shame
Direct mail may have its knockers – most notably a handful of MPs who love nothing more than to batter…
Mailing house group kicks off relaunch campaign
The Strategic Mailing Partnership (SMP) – the group set up to strengthen the relationship between mailing houses and Royal Mail…