Big issues to tackle in 2025: The trouble with online ads
In the third of our series of articles, in which Decision Marketing is looking back over the past 12 months – and…
online advertising
How you can thrive in 2025…with premium news sites
In 2017, the Collins dictionary proclaimed “fake news” as its word of the year, following President Trump’s consistent use of…
How you can thrive in 2025…rolling with the unordinary
Marketers could be forgiven for wondering: ‘When will it get back to normal?’. Well, I’m sorry to be the bearer…
Data overload puts actionable intelligence ‘out of reach’
Business leaders are increasingly dependent on dashboards but drowning in uncertainty due to a lack of time to scrutinise data…
How you can thrive in 2025…with influencer marketing
Influencer marketing has become a cornerstone of modern digital marketing. No longer the new kid on the block, it has…
Tech giants rake in half of digital spend as agencies fall
A new report by WPP-owned GroupM has confirmed exactly why rival Omnicom is lining up a $30bn-plus mega merger with…
How you can thrive in 2025…by targeting Gen Alpha
We often forget that Gen Alpha – those born since 2010 – are growing up in a world designed and…
Ogilvy scoops top DMA prize for polemic ‘Maaate’ blitz
Ogilvy UK has scooped this year’s DMA grand prix – its second in three years after regularly dominating the shortlist…
Marketers ‘must tap into the Xmas generational divide’
Christmas advertising and marketing campaigns might be well under way but, for any brands that are agile enough to change…
Ford channels ‘Big Cat Energy’ for Puma Gen-E reveal
While the likes of Nigel Farage get their knickers in a twist over Jaguar’s new branding, Ford is quietly getting…