Sainsbury’s ditches legacy systems for AI cloud drive
Sainsbury’s is using the Covid-19 pandemic as a launch pad for change, by retiring some legacy systems and boosting its…
Sainsbury’s
Sainsbury’s pools data-driven ad account into Ogilvy
Sainsbury’s has consolidated its digital and data-driven marketing business into Ogilvy following a review sparked by its long-term aim to…
Nectar set to launch digital version of ‘Clubcard Prices’
If imitation is the sincerest form of flattery, then Tesco chiefs must be chuffed to bits with rival loyalty club…
Sainsbury’s data cock-up delays product recall email
GDPR might have been in force for over three years but still even the biggest brands are getting it wrong…
Sainsbury’s mulls review for combined marketing brief
Sainsbury’s is poised to launch a review of its digital and data-driven marketing account as part of a long-term aim…
Not so sweet: Sainsbury’s under fire for Nectar changes
Sainsbury’s is facing the wrath of its most loyal customers following the supermarket giant’s decision to meddle once more with…
Organic nets Habitat brief as Sainsbury’s boosts SEO
Sainsbury’s has further strengthened its relationship with digital agency Organic by handing it the SEO account for furniture and interiors…
Sainsbury’s expands Organic brief as online sales surge
Sainsbury’s is aiming to further boost its digital presence to capitalise on a massive surge in online shopping over the…
Sainsbury’s rebuilds Habitat with ecommerce strategy
Sainsbury’s is giving its Habitat brand a major online makeover with plans to close its flagship Tottenham Court Road store…
Amazon’s tech and data combo could knock out big four
It seems that Tesco’s new boss Ken Murphy has not just plucked out of the air his claim that customer…