Omnicom ‘playing catch up’ as IPG deal is confirmed
Omnicom and Interpublic will face plenty of hurdles in their efforts to secure the $30bn-plus mega merger but, according to…
IPG
IPG taps into Acxiom for ‘mass personalisation’ platform
Interpublic Group has overhauled its data-driven marketing operation by launching a new platform designed to break up data silos and…
IPG unites Adobe and Acxiom for AI marketing platform
Many of the world’s top brands, including General Motors, Johnson & Johnson, LOréal, Microsoft and Unilever, will be able to…
Agency giants unite to open $100m ‘Big C’ ad brief
Working with Cancer, a cross-industry coalition comprising the big four marketing services groups of IPG, Omnicom, Publicis and WPP, along…
Heathrow first aboard as Acxiom signs Salesforce deal
Acxiom has created a dedicated, global Salesforce practice, which it claims will provide high-performing marketing solutions by bringing its data…
Omnicom pulls Russian shops as agency exodus grows
Omnicom has finally decided to ditch its Russian agencies – including Rapp Moscow – over the country’s invasion of Ukraine…
Dentsu axes Russia; Omnicom ‘still assessing’ situation
Dentsu International has joined the growing exodus of marketing services companies and global brands from Russia in protest at the…
UM unites with TikTok and Spotify to woo young guns
UM, the IPG-owned global marketing and media agency network, has joined the crusade to attract non-graduates to the media and…
Former FCB Inferno chiefs launch R&D consultancy
FCB Inferno founding partner Tim Doust, who left the agency two years ago after 18 years with the business, is…
IPG picks ‘geek’ Engelgau as Self exits Acxiom CEO job
IPG has handed the top role at Acxiom to self-confessed “engineering geek” Chad Engelgau in a move which sees him…