幸运飞行艇官方开奖记录查询 Tesco, O2, Starbucks, Harvey Nicks, Barbour: Xmas spirit

With Christmas Day just six weeks away, those new festive spots just keep on rolling in, as the festive battle intensifies.

First up this week is Tesco, whose 2024 ad centres on the things that feed our Christmas spirit as well as those that might see it start to waver.

Created by BBH, the three-minute film follows “Gary” as his Christmas spirit explodes after his grandfather hands him a pack of the supermarket’s gingerbread men.

As his spirit lifts, viewers see his environment transformed into a magical gingerbread landscape, including a gingerbread scooter, a gingerbread Tesco till, and gingerbread snowflakes.

However, the magical world starts to crumble as Gary’s Christmas spirit dips when he thinks about the absence of his grandmother over the festive season. The ad sees Gary and his grandfather come together to relive his tradition of building a gingerbread house, which he used to do with grandmother.

The pair’s home-made biscuit house then goes on to be placed on the Christmas table, featuring a host of other festive favourites from the retailer.

As everyone sits down to enjoy the meal, viewers see their Christmas spirit peak, with the exterior of his grandfather’s house turning into gingerbread too.

As part of the campaign, Tesco is donating 10p from each of its gingerbread products sold this Christmas to Trussell and Fareshare, with products available including gingerbread houses, gingerbread villages, and mini gingerbread men.

Meanwhile, O2 is using its festive spot to shine a light on data poverty and raising awareness of the National Databank, which founded the in 2021 with digital inclusion charity Good Things Foundation, and provides free O2 mobile data, texts and calls to those in need.

Ofcom estimates there are currently around 2 million households living in data poverty, where people are unable to get online and carry out everyday tasks – from booking appointments to doing homework and, crucially, staying in touch with loved ones.

The new integrated campaign, devised by VCCP, is led by an 60″ film which depicts real world scenarios of people in data poverty, highlighting the difficulties of life without mobile data, which has become essential to everyday life.

The scenes portrayed are inspired by real people’s stories and include a young man working in a kitchen who struggles to complete his studies due to a lack of data, a father and daughter who are unable to stream something to watch while they are on a coach journey and a woman outside a laundrette struggling to stay in touch with loved ones.

To demonstrate how O2 is supporting people in need via the National Databank, the film shows snowflakes made of SIM cards gently falling from the sky into the hands of those who had been disconnected, showing how they can get online with free O2 data.

To highlight the stories of those experiencing data poverty, VCCP’s global content creation studio, Girl&Bear, worked with award-winning director Stefanie Soho and Smuggler, with The Mill working on VFX. This helped to deliver the message in a simple, honest and moving way – illustrating both the necessity of data and the feeling people get when help is at hand.

Set to the song Snowfall by Ingrid Michaelson, the campaign will run across cinema, TV, VOD, online, OOH, social, radio and retail. Media planning and buying has been led by MG OMD.

Next up is Starbucks, which is offering a break from the chaos for those looking to embrace the festivities through a new integrated campaign – Drink In, Breathe Out – which will come to life across TV, digital, OOH, earned, owned and experiential across EMEA.

Devised by TBWA London, the TV ad features a blend of 3D sets, stop motion, and animated 2D characters and follows a busy modern-day man as he navigates the joyful chaos of the season.

Moving speedily through scenes, he encounters what feels like an endless stream of parties, gatherings, shopping trips, and stress. It is only when he takes a sip of his favourite Starbucks beverage that everything slows down, allowing him to reconnect with the spirit of the season and his loved ones.

The campaign launches alongside Starbucks Holiday menu which sees the Red Cup return along with a variety of beverages including Toffee Nut Latte, and new Gingerbread Cream Iced Chai Tea Latte and Caramel Waffle Cream Iced Latte.

Over at Harvey Nichols, the upmarket retailer has partnered with ‘The World of Tim Burton’, a global exhibition, making its final stop at the Design Museum in London.

Collaborating with The Berry (creative production studio) and The Berry Boys (duo-directors) the Christmas animation features “Robot Boy”.

One Christmas morning, a sleeping Robot Boy is awoken by a departing Santa Claus, who has left a huge amount of presents underneath the Christmas tree. There are presents of all shapes and sizes from Harvey Nichols, but, in the corner of his eye, Robot Boy notices a selection of Harvey Nichols mince pies. He darts over; totally unaware that his plugged in power cable doesn’t have much further to travel.

After gobbling down a mince pie, Robot Boy notices the biggest present he’s ever seen. He races over and his power cable unplugs, as he is about to secure it. Just then, however, Santa bursts through the door with one last gift. An extension cable.

Santa plugs Robot Boy back in, providing what is seemingly an endless power cable. Robot Boy is ecstatic as he powers back on and embraces the enormous present he could not quite reach before. Christmas is saved.

Finally, Barbour is once again jumping into bed with Aardman, having successfully patched up The Farmer’s waxed jacket last year, this year’s spot features the Farmer’s devoted dog Bitzer, attempting to conduct a very cold choir of Shaun and his flock through some Christmas carols.

As their ‘baas’ begin to freeze, Bitzer has an idea – rushing off on his bike and returning with gifts from Barbour. All wrapped up in their Barbour hats and scarves, the flock (and the farm around them) feel the warmth of the British brand’s accessories, as they merrily sing their way to the end of their carol.

With a nod to last year’s campaign which demonstrated the importance of extending the life of garments, this year, Barbour is producing 30 “re-loved” jackets, which will be sold by both Oxfam stores and Barbour.com, with the limited-edition jackets ‘hidden’ in various Oxfam shops across the country for lucky treasure hunters to find and buy. All of the money raised from the jackets sold will go to help Oxfam’s lifesaving work.